Rent vs. Buy: Matt Brady on Rising Rents and Surging Rental Demand

November 11, 2026•2 min read


Renting Feels Cheaper Until You See the Trend

Renting often feels like the cheaper choice, but Matt Brady says the picture changes when you look at what is happening in the market. A new Zillow report found that rental demand jumped about nineteen percent in a year, largely because so many would-be buyers are sitting out. When more people compete for the same rentals, landlords gain more room to raise prices, and renters feel that pressure at every lease renewal.

Rents Keep Climbing

Rent is not standing still. The typical rent rose again in September, marking the fifth straight month of faster growth. For renters hoping to wait out the market, the cost of waiting keeps moving in the wrong direction. Each increase also makes it harder to save for a down payment, which can quietly stretch the timeline for buying even further.

When Renting Is the Right Move

Renting can absolutely be the right move for a season, especially if you are saving the difference on purpose. If you need flexibility, are building a down payment, or are working on your credit, a lease can be a smart bridge. Matt’s point is that renting works best when it is part of a plan rather than a default. A clear goal, a savings target, and a timeline turn a lease into a stepping stone instead of a holding pattern.

What Rent Does Not Give You

Every rent payment builds your landlord’s equity instead of yours, and it resets higher with each new lease. With a fixed rate mortgage, the principal and interest portion of your payment stays steady for the life of the loan, and part of each payment gradually builds your ownership stake. Taxes and insurance can change over time, and homeowners take on maintenance, but the core payment is far more predictable than rent.

Think About the Next Three to Five Years

Matt says the question is not whether to rent or buy forever. It is what your next three to five years look like. How long you plan to stay, how your income may change, and how much you can save all help determine which option comes out ahead. If you expect to stay put for several years, ownership often becomes more attractive. If your plans are uncertain, renting may offer the flexibility you need.

See the Numbers Side by Side

If you want a clear answer, reach out to Matt Brady and he will compare your current rent to a real ownership payment, side by side, so you can decide with real numbers rather than guesses.


Sources

Zillow.com
ConsumerFinancialProtectionBureau.gov
FreddieMac.com
NAR.realtor
HUD.gov

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